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From Swimtails to Shello Mermaid

Shello Mermaids!
I was the Designer & Original Founder of Swimtails. I have personally designed each and every mermaid tail that has been sold through Swimtails over the years. My name is Kristie Foster

Although I have not had an active ownership role in Swimtails over the last couple years, I have continued to design all of the tails offered on

Making mermaid tails has become a deeply loved passion of mine and I am so grateful to have had the opportunity to serve the community. Overall we have shipped over 90,000 mermaid tails to customers worldwide.

When it was announced that Swimtails would be closing, we received an abundance of messages and emails that were so heartwarming and uplifting. Those messages of support inspired me to consider things from a different perspective.

I would love to be able to keep the mermaid community happy and still offer amazing quality tails for you to choose from. 

So with that being said I have some wonderful news for you....

I will be launching a new line of High End Swimmable Mermaid Tails with the same quality of design and manufacturing under my new brand,  Shello Mermaid. 

Shello Mermaid will be 100% Women Owned. We will only produce a limited batch a few times a year. The releases will be much smaller and exclusive. To give a frame of reference, Swimtails would produce over 10,000 tails per year on average, while 

Shello Mermaid will only produce tails in 100 of each tail. My small batch model will allow us to focus more on Customer Happiness and Overall Experience.

We will use the same exact fabric, thread etc. Nothing will change on the quality of these tails. 

We will be releasing our first batch this November 7th! If this first release does well, we can continue to provide more and more releases for you. They are expected to ship in 4-6 weeks or a little longer in summer.

Please follow us @Shellomermaidtails to sea news & product releases in a few weeks. 

Thank you so much for your positivity and support!


Kristie Foster