For over 5 years I have produced Swimmable Mermaid Tails in large quantities. As the quality of our tails increased, so did the time required to make them. Because my previous business model was built around a high-volume plan, I often felt at odds with my instinct to slow things down.
I realize now that in order to create a truly remarkable product, it must not be rushed even in the slightest. Every small detail adds up to the entire design in the end. Shello Mermaid was founded with the understanding that perfection does not need to be mass produced.
We have adopted a strict limit to how many mermaid tails we will commit to making per release so we do not upset this creative process. I will sell 100 of each individual tail offered for sale to the public, then remove it once we hit that number. Each Shello Mermaid Tail will be numbered and recorded. A Certificate of Authenticity with unique serial number will accompany all Shello Mermaid Tails.
Finally and most importantly. Small Batch Production means a small customer base. This is the biggest difference between Shello Mermaid and Swimtails. By keeping our customer family to a smaller and more intimate list, we are able to better focus on the individual needs of our customers. I am confident that our renewed commitment to overall Customer Experience will be felt.